Editing Snow White (2025) (section)

== Marketing ==
On September 9, 2022, during Disney's 2022 [[D23 (Disney)|D23 Expo]] presentation, a 30-second first-look teaser as well as first-look images were previewed. There were quick flashes of several major settings, including Snow White's cottage in the woods, the intricately designed interior of the Queen's castle, and the moss-covered forest. There were also short glimpses of Gadot as the Evil Queen questioning her magic mirror,&nbsp;Zegler as Snow White, and Snow White's hand falling with the poisoned apple toppling along with her.<ref>{{Cite web|last=Ryan|first=Danielle|date=September 9, 2022|title=Snow White Footage Description: It's Gal Gadot Versus Rachel Zegler [D23]|url=https://www.slashfilm.com/1001772/snow-white-footage-description-its-gal-gadot-versus-rachel-zegler-d23/|url-status=live|archive-url=https://web.archive.org/web/20221128013150/https://www.slashfilm.com/1001772/snow-white-footage-description-its-gal-gadot-versus-rachel-zegler-d23/|archive-date=November 28, 2022|access-date=September 9, 2022|website=/Film}}</ref> Gadot said about her role that playing the Evil Queen was "very different than what [she] had done before. [She is] used to playing the other end of where the heart should be", but she found it very "delightful" to "get under her skin".<ref>{{Cite web|last=Chapman|first=Wilson|date=September 9, 2022|title='Snow White' First Look: Rachel Zegler, Gal Gadot Star|url=https://variety.com/2022/film/news/snow-white-remake-rachel-zegler-disney-1235363620/|archive-url=https://web.archive.org/web/20220910004947/https://variety.com/2022/film/news/snow-white-remake-rachel-zegler-disney-1235363620/|archive-date=September 10, 2022|access-date=September 9, 2022|website=[[Variety.com|Variety]]}}</ref><ref>{{Cite web|last=Wagmeister|first=Elizabeth|date=November 5, 2021|title=Gal Gadot Dishes on 'Snow White' Casting, Says 'Wonder Wonder 3' Script Is Underway|url=https://variety.com/2021/film/news/gal-gadot-red-notice-premiere-snow-white-evil-queen-wonder-woman-3-1235105464/|url-status=live|archive-url=https://web.archive.org/web/20211105152109/https://variety.com/2021/film/news/gal-gadot-red-notice-premiere-snow-white-evil-queen-wonder-woman-3-1235105464/|archive-date=November 5, 2021|access-date=November 5, 2021|website=[[Variety.com|Variety]]}}</ref> The title logo was also revealed.<ref>{{Cite web|last=Grobar|first=Matt|date=September 9, 2022|title='Snow White': Rachel Zegler, Gal Gadot Preview Live-Action Remake For Disney – D23|url=https://deadline.com/2022/09/snow-white-rachel-zegler-gal-gadot-1235113167/|archive-url=https://archive.today/20220910023429/https://deadline.com/2022/09/snow-white-rachel-zegler-gal-gadot-1235113167/|archive-date=September 10, 2022|access-date=September 9, 2022|website=Deadline}}</ref>

On October 27, 2023, Disney released the official first image of the film with Zegler as Snow White as well as Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy.<ref name="Grobar-2023a">{{Cite web|last=Grobar|first=Matt|date=October 27, 2023|title='Snow White' First Look Photo Featuring Rachel Zegler Unveiled By Disney|url=https://deadline.com/2023/10/snow-white-first-look-rachel-zegler-disney-1235585509/|url-status=live|archive-url=https://web.archive.org/web/20231027193523/https://deadline.com/2023/10/snow-white-first-look-rachel-zegler-disney-1235585509/|archive-date=October 27, 2023|access-date=October 27, 2023|website=Deadline}}</ref><ref name="The Walt Disney Company-2023">{{Cite web|date=October 27, 2023|title=Disney Showcases Magical Look at 'Snow White'|url=https://thewaltdisneycompany.com/snow-white-disney/|url-status=live|archive-url=https://web.archive.org/web/20231027204430/https://thewaltdisneycompany.com/snow-white-disney/|archive-date=October 27, 2023|access-date=October 27, 2023|website=The Walt Disney Company}}</ref> Zegler confirmed that there is a lot of CGI, which made her feel "nervous".<ref name="Grobar-2023b2">{{Cite web|last=Grobar|first=Matt|date=December 7, 2023|title=Rachel Zegler on Snow White CGI Dwarves: Nervous, Intense and Fun|url=https://variety.com/2023/film/news/rachel-zegler-snow-white-cgi-dwarves-nervous-intense-1235825642/|url-status=live|archive-url=https://web.archive.org/web/20231207202025/https://variety.com/2023/film/news/rachel-zegler-snow-white-cgi-dwarves-nervous-intense-1235825642/|archive-date=December 7, 2023|access-date=December 7, 2023|website=Variety}}</ref> Footage of Gadot as the Evil Queen was shown at the 2024 CinemaCon.<ref>{{Cite web|last=Truitt|first=Brian|date=April 11, 2024|title=Live from CinemaCon: Deadpool gets a popcorn bucket, 'Captain America' debuts first look|url=https://www.usatoday.com/story/entertainment/movies/2024/04/11/cinemacon-2024-live-updates/73285430007/|url-status=live|archive-url=https://web.archive.org/web/20240412002859/https://www.usatoday.com/story/entertainment/movies/2024/04/11/cinemacon-2024-live-updates/73285430007/|archive-date=April 12, 2024|access-date=April 12, 2024|website=USA Today|quote=That's followed by a sizzle reel of past and future movies, including a look at Gal Gadot's Evil Queen in upcoming live-action "Snow White" – so evil! – and Harrison Ford's President "Thunderbolt" Ross in Marvel's "Captain America: Brave New World."}}</ref> Disney presented new footage and a behind-the-scenes look during the 2024 [[CineEurope]].<ref>{{cite web|author=Alex Ritman|title=Disney Unveils Terrifying New 'Alien: Romulus' Footage, Teases Marvel's 'Thunderbolts,' Gives 'Deadpool & Wolverine' Alcohol-Endorsed Boost at CineEurope|url=https://variety.com/2024/film/global/disney-cineeurope-alien-romulus-footage-thunderbolts-deadpool-wolverine-1236042485/|website=Variety|date=June 19, 2024|access-date=June 20, 2024|archive-date=June 20, 2024|archive-url=https://web.archive.org/web/20240620013034/https://variety.com/2024/film/global/disney-cineeurope-alien-romulus-footage-thunderbolts-deadpool-wolverine-1236042485/|url-status=live}}</ref><ref>{{cite web|author=Nancy Tartaglione|title=Disney Fêtes 'Inside Out 2', Slays With 'Deadpool' and 'Alien: Romulus' Footage, Shows Off New Look At 'Moana 2' – CineEurope|url=https://deadline.com/2024/06/disney-inside-out-2-deadpool-alien-romulus-moana-2-cineeurope-1235978090/|website=Deadline Hollywood|date=June 19, 2024|access-date=June 20, 2024|archive-date=June 19, 2024|archive-url=https://web.archive.org/web/20240619193132/https://deadline.com/2024/06/disney-inside-out-2-deadpool-alien-romulus-moana-2-cineeurope-1235978090/|url-status=live}}</ref> The 2024 D23 Expo presented a sneak preview with a clip of the musical number "Whistle While You Work" along with the first trailer.<ref>{{cite web|author=Anthony D'Alessandro|title='Snow White' First Footage Shows Rachel Zegler Crooning "Whistle While You Work"; Teaser Trailer Also Revealed At D23|url=https://deadline.com/2024/08/snow-white-first-look-gal-gadot-rachel-zegler-1236036191/|website=Deadline Hollywood|date=August 9, 2024|access-date=August 31, 2024|archive-date=August 14, 2024|archive-url=https://web.archive.org/web/20240814225638/https://deadline.com/2024/08/snow-white-first-look-gal-gadot-rachel-zegler-1236036191/|url-status=live}}</ref>

The teaser trailer for ''Snow White'' was released on [[YouTube]] in August 2024 and became the [[List of most-disliked YouTube videos|most disliked teaser]] for a film trailer on the platform, garnering an estimated nearly one million [[Dislike button|dislikes]] and over 82,000 [[Like button|likes]] within three weeks, according to available data from [[Browser extension|browser extensions]] that display an approximation of YouTube dislikes.<ref>{{Cite web|date=August 16, 2024|title=Disney's 'Snow White' trailer massive backlash and dislikes|url=https://www.nme.com/news/music/disneys-snow-white-trailer-recieves-massive-backlash-and-dislikes-3784539|url-status=live|archive-url=https://web.archive.org/web/20240919161916/https://www.nme.com/news/music/disneys-snow-white-trailer-recieves-massive-backlash-and-dislikes-3784539|archive-date=September 19, 2024|access-date=2024-08-25|website=[[NME]]}}</ref><ref>{{Cite web|last=Fink|first=Richard|date=2024-08-31|title=Rachel Zegler's Snow White Trailer Reaches Unwanted Milestone on YouTube|url=https://movieweb.com/snow-white-remake-trailer-youtube-dislikes/|url-status=live|archive-url=https://web.archive.org/web/20240918111726/https://movieweb.com/snow-white-remake-trailer-youtube-dislikes/|archive-date=September 18, 2024|access-date=2024-09-13|website=MovieWeb|language=en}}</ref>

The first full trailer debuted at D23 Brazil in November 2024 and was attached to select theatrical screenings of [[Universal Pictures]]'s ''[[Wicked (2024 film)|Wicked]]'' before eventually being released onto [[YouTube]] on December 3, 2024.<ref>{{cite web|url=https://www.worldofreel.com/blog/2024/11/22/snow-white-trailer-leaks-online|title='Snow White' Trailer Leaks Online, in Better Quality — Still No Official Release from Disney|date=November 25, 2024}}</ref><ref>{{cite web|last=Petski|first=Denise|title='Snow White' Trailer Features Gal Gadot's Evil Queen, Rachel Zegler, The Seven Dwarfs & More|url=https://deadline.com/video/snow-white-trailer-gal-gadot-evil-queen-rachel-zegler/|website=[[Deadline Hollywood]]|date=December 3, 2024|access-date=December 3, 2024}}</ref> Stuart Heritage of ''[[The Guardian]]'' criticized the visual effects for the animals and dwarves. He said the dwarves "look like someone has snuck into [[Disneyland]], grabbed the statues from [[Snow White's Enchanted Wish]] and wrapped them in human flesh, as a serial killer would with a gift for their mother" and "like someone has shaved the [[Sonic the Hedgehog (character)|Sonic the Hedgehog]] from that first [[Sonic the Hedgehog (film)#Marketing|''Sonic the Hedgehog'' trailer]] that everyone hated."<ref>{{Cite news|last=Heritage|first=Stuart|date=2024-12-04|title=Wish it away: will the live-action Snow White be a new low for Disney?|url=https://www.theguardian.com/film/2024/dec/04/disney-snow-white-live-action-movie-cgi|access-date=2024-12-07|work=The Guardian|language=en-GB|issn=0261-3077}}</ref> [[Polygon (website)|''Polygon'']]'s Petrana Radulovic wrote, "The new ''Snow White'' looks like it's putting in more of a plot, likely one where our plucky heroine will stand up to her despotic tyrant of a stepmother in a YA dystopian plotline out of 2014. Maybe it'll work, storywise! Visually, though, everything seems like it's working on the same budget as ABC Family's ''Once Upon a Time''."<ref>{{Cite web|last=Radulovic|first=Petrana|date=2024-12-03|title=Oh boy, the new Snow White trailer…|url=https://www.polygon.com/disney/489970/snow-white-live-action-trailer|access-date=2024-12-07|website=Polygon|language=en-US}}</ref> An international trailer featuring Snow White's origins was released on December 19, 2024.<ref>{{Cite web|last=Sharpe|first=Josh|date=2024-12-19|title=Video: Rachel Zegler Sings in New SNOW WHITE Trailer|url=https://www.broadwayworld.com/article/Video-Rachel-Zegler-Sings-in-New-SNOW-WHITE-Trailer-20241219|access-date=2024-12-19|website=Broadway World|language=en-US}}</ref> A featurette showing a behind-the-scenes look and how it would honor the legacy of the 1937 film was released on February 20, 2025. The press tour began in Tokyo on March 5, 2025, with Zegler joining her Japanese dub counterpart Sakura Kiryu to perform "Waiting on a Wish" live for the first time.<ref>Becker, Amy. [https://abc7news.com/post/rachel-zegler-performs-first-single-disneys-snow-white-called-waiting-wish-tokyo/15980725/ Rachel Zegler performs first single from 'Disney's Snow White' called 'Waiting on a Wish' in Tokyo] [[KGO-TV]], March 5, 2025</ref> On March 10, 2025, the day tickets for the film went on sale, Disney released new posters, a TV spot, and a film clip.<ref>{{Cite web|last=Schreur|first=Brandon|date=2025-03-10|title=Snow White: New Clips & Posters Released as Tickets for Live-Action Remake Are Now on Sale|url=https://www.comingsoon.net/movies/news/1935278-snow-white-clips-posters-live-action-remake-tickets-sale|access-date=2025-03-10|website=Coming Soon|language=en-US}}</ref> Zegler later appeared on the March 17, 2025 episode of ''Jimmy Kimmel Live!'' to give the first live television performance of "Waiting on a Wish".

At least $70 million was spent on marketing, which, combined with the main production budget, gave Disney a total investment of $350 million for the film.<ref>{{cite web|url=https://www.forbes.com/sites/carolinereid/2024/11/14/disney-reveals-snow-white-remake-is-set-to-blow-its-budget/|title=Disney Reveals 'Snow White' Remake Is Set To Blow Its Budget|date=November 14, 2024|first=Caroline|last=Reid|website=[[Forbes]]|access-date=November 14, 2024|archive-date=March 1, 2025|archive-url=https://web.archive.org/web/20250301021523/https://www.forbes.com/sites/carolinereid/2024/11/14/disney-reveals-snow-white-remake-is-set-to-blow-its-budget/|url-status=live}}</ref>