Editing Old (2021) (section)

== Release ==
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''Old'' was originally going to be released by Universal Pictures on February 26, 2021, but in April 2020, the film was removed from the studio's release schedule after its film ''Nobody'' was delayed due to the COVID-19 pandemic. In June 2020, Universal Pictures announced that ''Old'' would be theatrically released on July 23, 2021. A premiere for the film was held at Jazz at Lincoln Center in New York City on July 19, 2021, which was attended by its cast and crew.

On February 7, 2021, during Super Bowl LV, Universal Pictures aired a 30-second television spot for ''Old''. Anthony D'Alessandro from ''Deadline Hollywood'' said the teaser reminded him of a two-part episode of ''The Brady Bunch'', where an ancient tiki brings the group bad luck and causes Greg (Barry Williams) to suffer a surfing accident. Writing for ''Syfy Wire'', Josh Weiss said the teaser "definitely bears Shyamalan's signature slow-boil tension." On May 27, 2021, a theatrical release poster and an official trailer were released, which ''Variety''<nowiki/>'s Antonio Ferme said brought "thrills and chills," and Weiss described as "a reverse ''Benjamin Button'' situation that the characters need to reverse before they shrivel up and die." That July, an exclusive image of the film was released in a magazine issue of ''Empire''.

Summarizing the film's marketing results, RelishMix wrote that it was being compared to ''A Quiet Place Part II'' and ''The Conjuring 3'', Shyamalan's ''Split'' and ''Glass'', and Edgar Wright's ''Last Night in Soho'', as well as ABC's ''Lost''. The site added that there were "Conversational tones swings from excitement, fear, curiosity, caution, warnings to the characters in the film — to questions about the pregnant girl and numerous guesses about how the films ends and plot twists." By July 2021, the film's promotional content had been viewed a total of 113.2 million times, which included 41.2 million views from three YouTube videos and 30.3 million views from nineteen videos on Facebook. According to Universal Pictures, the Super Bowl teaser was viewed at least 100 million times, but overall, videos promoting the film "[fell] short of the norm along with daily click-rates." A Snapchat aging filter created for the film also gained 23 million views worldwide on its first day after it was used by celebrities such as Shaquille O'Neal, Kenny Smith, and Charles Barkley.

Universal Pictures Home Entertainment released ''Old'' on Digital HD via digital distribution on October 5, 2021, with a physical release on Ultra HD Blu-ray, Blu-ray, and DVD on October 19. Special features include deleted scenes; "Shyamalan Family Business," a look into how Ishana and Saleka Shyamalan contributed to the film; "All the Beach Is a Stage" and "Nightmares in Paradise," a detailing of how filming took place; and "A Family in the Moment," featuring cast members describing a specific night of filming.