Editing Wolf Man (2025) (section)

== Marketing ==
In August 2024, during [[Universal's Halloween Horror Nights]] in Orlando, a booth revealed the film's logo and teaser image, and on September 4, an actor took the stage for a photo-op performing as the film's werewolf. The werewolf design—a creature with a "balding head", "long white hair on the back of his head and as facial hair", "long, bony fingers", and "sharp teeth"—drew divisive reactions from online users and journalists.{{efn|Attributed to multiple sources.<ref>{{cite web|url=https://screenrant.com/wolf-man-movie-design-christopher-abbott-look-like/|title=What Christopher Abbott's Wolf Man Looks Like|date=September 7, 2024|first=Cooper|last=Hood|website=[[Screen Rant]]|access-date=September 7, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://web.archive.org/web/20240907151624/https://screenrant.com/wolf-man-movie-design-christopher-abbott-look-like/}}</ref><ref>{{cite web|url=https://www.cbr.com/wolf-man-poster-logo/|title=Wolf Man Promo Poster Reveals Official Logo and First Look at Blumhouse Reboot|first=Jeremy|last=Dick|work=CBR|date=August 27, 2024|access-date=September 6, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://web.archive.org/web/20240907032704/https://www.cbr.com/wolf-man-poster-logo/}}</ref><ref>{{cite web|url=https://kotaku.com/new-wolfman-werewolf-universal-halloween-first-look-bad-1851641170|title=Here's Our First Look At The New Wolf Man And Uh...Oh...|first=Zack|last=Zwiezen|work=[[Kotaku]]|date=September 5, 2024|access-date=September 6, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://web.archive.org/web/20240907032818/https://kotaku.com/new-wolfman-werewolf-universal-halloween-first-look-bad-1851641170}}</ref><ref>{{cite web|url=https://www.msn.com/en-us/movies/news/first-look-at-universal-s-wolf-man-reboot-teases-divisive-new-look/ar-AA1q6761?ocid=EMMX&apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1|title=First Look at Universal's Wolf Man Reboot Teases Divisive New Look|first=Richard|last=Fink|work=MSN|date=September 5, 2024|access-date=September 6, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://web.archive.org/web/20240907033222/https://www.msn.com/en-us/movies/news/first-look-at-universal-s-wolf-man-reboot-teases-divisive-new-look/ar-AA1q6761?ocid=EMMX&apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1}}</ref><ref>{{cite web|url=https://www.slashfilm.com/1657811/halloween-horror-nights-universal-wolf-man-fans-hate/|title=Halloween Horror Nights Has Revealed Universal's New Wolf Man, And Fans Are Not Over The Moon|first=Jeremy|last=Mathai|work=[[/Film]]|date=September 5, 2024|access-date=September 6, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://ghostarchive.org/archive/FfjeQ}}</ref>}}

On September 6, Universal released a [[teaser trailer]], poster, and synopsis.<ref>{{cite web|url=https://variety.com/2024/film/trailers/wolf-man-trailer-christopher-abbott-julia-garner-1235888479/|title=‘Wolf Man’ Trailer: Christopher Abbott Transforms in Bloody Horror Remake|first=Diego|last=Ramos Bechara|work=Variety|date=September 6, 2024|access-date=September 6, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://ghostarchive.org/archive/YvwPO}}</ref> Hannah Shaw-Williams of ''[[/Film]]'' suggested that the timing of the teaser's release was "damage control" over the poorly-received werewolf design but noted the absence of the titular creature in the teaser.<ref>{{cite web|url=https://www.slashfilm.com/1658904/wolf-man-trailer-leigh-whannell-horror-movie-controversial-design-hidden/|title=Universal Hides Its Controversial Monster In Leigh Whannell's Creepy Wolf Man Trailer|first=Hannah|last=Shaw-Williams|work=/Film|date=September 6, 2024|access-date=September 6, 2024|url-status=live|archive-date=September 7, 2024|archive-url=https://ghostarchive.org/archive/Xn8nA}}</ref>