Editing Coolie (section)

== Marketing ==
The first look poster was released on 28 March 2024, without any pre-announcement.<ref>{{Cite web |date=28 March 2024 |title=Thalaivar 171: Rajinikanth is ultra stylish in Lokesh Kanagaraj's next |url=https://indianexpress.com/article/entertainment/tamil/thalaivar-171-rajinikanth-is-ultra-stylish-in-lokesh-kanagarajs-next-9238619/ |url-status=live |archive-url=https://web.archive.org/web/20240328145850/https://indianexpress.com/article/entertainment/tamil/thalaivar-171-rajinikanth-is-ultra-stylish-in-lokesh-kanagarajs-next-9238619/ |archive-date=28 March 2024 |access-date=28 March 2024 |website=[[The Indian Express]] |language=en}}</ref> The film's teaser trailer was released on 22 April, which revealed the film's title.<ref>{{Cite news |date=23 April 2024 |title=‘Coolie’ returns 41 years later! Rajinikanth unveils title of ‘Thalaivar 171’ |url=https://economictimes.indiatimes.com/magazines/panache/coolie-returns-41-years-later-rajinikanth-unveils-title-of-thalaivar-171/articleshow/109536423.cms?from=mdr |url-status=live |archive-url=https://web.archive.org/web/20240423131743/https://economictimes.indiatimes.com/magazines/panache/coolie-returns-41-years-later-rajinikanth-unveils-title-of-thalaivar-171/articleshow/109536423.cms?from=mdr |archive-date=23 April 2024 |access-date=24 January 2025 |work=[[The Economic Times]]}}</ref><ref>{{Cite web |date=23 April 2024 |title=Coolie: Rajinikanth's Thalaivar 171 gets a new name and teaser |url=https://www.filmfare.com/news/bollywood/coolie-rajinikanths-thailaivar-171-gets-a-new-name-and-teaser-65546.html |url-status=live |archive-url=https://archive.ph/wqaR7 |archive-date=26 January 2025 |access-date=24 January 2025 |website=[[Filmfare]] |language=en}}</ref> Hardika Gupta of ''[[NDTV]]'' noted that the teaser paid homage to Rajinikanth's iconic roles as a coolie in [[Mullum Malarum|''Mullum Malarum'']] (1978), [[Mannan (film)|''Mannan'']] (1992) and ''[[Uzhaippali]]'' (1993), while also noting the use of [[Easter egg (media)|easter eggs]] from [[Rajinikanth filmography|Rajinikanth's filmography]], which included Rajinikanth singing "Sambo Siva Sambo" from [[Ninaithale Inikkum (1979 film)|''Ninaithale Inikkum'']] (1979), and a popular dialogue said by the actor from [[Ranga (1982 film)|''Ranga'']] (1982).<ref>{{Cite web |last=Gupta |first=Hardika |date=23 April 2024 |title=Coolie Teaser: Behold The Glory Of Rajinikanth In Thalaivar 171 |url=https://www.ndtv.com/entertainment/coolie-teaser-behold-the-glory-of-rajinikanth-in-thalaivar-171-5502639 |url-status=live |archive-url=https://web.archive.org/web/20240423050506/https://www.ndtv.com/entertainment/coolie-teaser-behold-the-glory-of-rajinikanth-in-thalaivar-171-5502639 |archive-date=23 April 2024 |access-date=24 January 2025 |website=[[NDTV]] |language=en}}</ref> A 59-second teaser that teased the song "Chikitu Vibe" was released on Rajinikanth's birthday, 12 December 2024.<ref>{{Cite web |date=12 December 2024 |title=Coolie makers gift ‘Chikitu vibe’ song for Rajinikanth fans on ‘Thalaivar’ birthday |url=https://indianexpress.com/article/entertainment/tamil/coolie-makers-gift-chikitu-vibe-song-for-rajinikanth-fans-on-thalaivar-birthday-9721334/ |url-status=live |archive-url=https://web.archive.org/web/20241225161059/https://indianexpress.com/article/entertainment/tamil/coolie-makers-gift-chikitu-vibe-song-for-rajinikanth-fans-on-thalaivar-birthday-9721334/ |archive-date=25 December 2024 |access-date=24 January 2025 |website=[[The Indian Express]] |language=en}}</ref><ref>{{Cite web |last=Rana |first=Aditi |date=12 December 2024 |title=Coolie: Superstar Rajinikanths Chikitu Vibe Takes Over The Internet |url=https://zeenews.india.com/regional/coolie-superstar-rajinikanths-chikitu-vibe-takes-over-the-internet-watch-2831052.html |url-status=live |archive-url=https://web.archive.org/web/20241230155045/https://zeenews.india.com/regional/coolie-superstar-rajinikanths-chikitu-vibe-takes-over-the-internet-watch-2831052.html |archive-date=30 December 2024 |access-date=24 January 2025 |website=[[Zee News]] |language=en}}</ref>